Wine, made personal — with intention and quiet confidence.
Dion was born from a shared belief that discovering wine should feel thoughtful, human, and quietly extraordinary.
What We Believe
Discovering wine shouldn't feel intimidating or transactional. Our mission is to make great wine approachable while honoring the beauty of personal taste.
Every wine in our cellar is chosen with care, from approachable everyday pours to sought-after cult bottles. Our mystery boxes meet you wherever you are in your wine journey—designed for curious beginners and seasoned enthusiasts alike who want to discover something new with every unboxing.
What We Believe
Discovering wine shouldn't feel intimidating or transactional. Our mission is to make great wine approachable while honoring the beauty of personal taste.
Every wine in our cellar is chosen with care, from approachable everyday pours to sought-after cult bottles. Our mystery boxes meet you wherever you are in your wine journey—designed for curious beginners and seasoned enthusiasts alike who want to discover something new with every unboxing.
Testimonials
A few thoughtful answers to help you get started.
TESTIMONIALS
John Doe
I still can't believe this pull. I used a $60 unboxing key and ended up with a 2022 Kosta Browne Russian River Valley Pinot Noir—a bottle that's $100 on K&L. The moment I saw the label I actually laughed out loud. The wine itself was incredible: silky, expressive, and exactly the kind of bottle I save for special nights. This is what Dion gets right—it's not just the value, it's the feeling of being genuinely surprised by something great.